Every client has unique needs. The marketing principles we apply in each engagement do not change, but the way we apply them does. We tailor for each situation. Some clients require us for one-off projects, whilst others engage us on a retained basis.

Our key services include:

• marketing strategy and campaign roadmap development
• brand and key message development
• campaign design, execution and measurement
• database development, gap-analysis and maintenance
• marketing asset development - including white papers and articles - to grow thought-leadership

We have many years experience in executing multi-channel b2b campaigns. We provide advanced e-marketing/eDM services, web/online services, direct mail services and event management. We build compelling creative to communicate our client's offer and point-of-difference as part of the go-to-market process.

An important differentiator in the upper-funnel progression is found in our business/IT savvy specialist telemarketing. Our senior tele-agents with corporate/IT sales experience can engage in decision-maker dialogue to validate and qualify new business opportunities. In addition, we offer tele-profiling and tele-boosting services.

We have a team of experienced ICT/business copywriters who develop collateral to inform and educate the business buyer. We combine our domain knowledge with our client's source material and interviews to build information kits that add value to the reader and drive them from awareness of problems and opportunities down a path towards our client's solution.

Regardless of the nature of the engagement, we take a holistic approach to the marketing and sales functions. Their success is interdependent. We think in terms of 'closed-loop' marketing and measuring activity from introduction-to-order, and can help in aligning marketing and sales objectives.

We like to think our clients believe we have a 'can-do' attitude.