Green Hat is a marketing consulting agency specialising in the Information and Communications Technology (ICT) industry.

Our key focus is b2b demand generation and lead incubation. We assist our clients grow brand awareness and generate interest for their products and services, as well as implement a structured program to nurture and accelerate the prospect through the upper stages of the funnel.

We are a full service below-the-line agency. We help our clients research their target market, strategically plan their marketing approach and align their brand and core value propositions to the business problems and needs of their audience.

And 'full service' means we go beyond the planning stage and onto management and measurement of campaign execution . It also means we build and maintain prospect databases and develop informative collateral such as white papers, case studies, online tools and solution documentation - which is used to keep our client's brand front-and-centre in the mind of the prospect.

Our lead optimisation approach - Upper-Funnel Marketing™ - systematically identifies, nurtures and measures prospect behaviour and response during the buying process. We use advanced marketing automation technologies to automate, track and measure response and outcomes, and deliver our personalised one-to-one marketing services.

Our client list extends from blue-chip companies – such as IBM, Singtel Optus, Verizon Business, Hewlett-Packard, AAPT, Oracle and Ernst & Young – to new market entrants and local start-ups.

Why Green Hat?

We specialise in the ICT industry and understand how to cut-through to technology decision makers.

We build action plans - not conceptual plans - and deliver results rapidly.

We are full service and can take end-to-end responsibility for ROI.

Our consultants have cut their teeth in the ICT industry and have strong knowledge in IT services, software, infrastructure, networking and IT security. We understand how to deliver simple compelling messages - often about complex technical solutions. We keep abreast of ICT directions and issues, the drivers behind buyer decision making and the optimal marketing channels for influencing those decisions.