“We have limited marketing experience inhouse and need a more strategic approach...”

As a top tier provider of business and consumer communication services, our client has established a strategic division to deliver outsourced data and voice network services to enterprises in Asia Pacific. With over 1,000 sites and 180 customers being managed from a central operations centre, the business has developed a reputation for network reliability, service accountability and flexibility.

Green Hat has been retained for two years as our client’s go-to-market department. Services include market strategy and planning, research and analysis, demand generation, product development and public relations.

Our client has grown its business at almost double the market rate over the past 12 months.

“How do we get through to senior ICT executives in top 100 enterprises?”

Our client is a trend-setting global vendor of IT products services and plays in almost every segment of the IT infrastructure market. Its challenge – whilst it enjoys significant market share for IT products in the top 100 enterprises, it needs to grow awareness and penetration of its enterprise infrastructure services.

Green Hat was engaged to design and execute a cut-through communications program that would increase capability awareness and deliver a specific number of new business opportunities. Our solution integrated multi-channel activities including e-marketing, personalised flash animation, permission based telemarketing, direct mail and realtime response tracking.

“We’re a niche player with a pioneering solution. Our prospects know they have a problem, but don’t understand how we can solve it...”

Our client offers an innovative communications infrastructure solution. Its services are modelled on US industry experience and enable reliable and secure B2B communication for e-commerce and collaborative computing.

We started with a clean sheet of paper. A communications audit was conducted, which resulted in an update to our client’s logo and corporate identity collateral. We reviewed the positioning and value propositions, and developed key messages that reinforced customer benefit and compelling value. And to make sure we were on track, we met with selected end-users to test our message and assist in the positioning.

The result – our client hit their aggressive target of doubling their B2B subscription rate.